Silicon Valley Toothpaste?
A toothpaste start-up?
"A Silicon Valley startup wants you to think differently about the way you care for your mouth.
In the shadows of Google and Facebook, Livionex founder and CEO Amit Goswamy has spent five years developing a toothpaste — a seemingly low-tech product consumers spend $1.8 billion on each year. Even still, 90 percent of adults have gingivitis, and 57 percent have gum disease..."